The Dove Self-Esteem Project is launching the #NoLikesNeeded campaign at Women in the World this week to inspire girls to realise the only ‘like’ that counts is their own.
We all get bogged down in the numbers game. As a blogger, it sometimes feels like I’m in one big race of accumulating followers, likes, hits, and so on, and I’ll be honest, it can get disheartening. Yes, social media has offered me some amazing opportunities, and in a way, is one of the cornerstones of my job as a public figure, but with that can come pressures too.
A few months ago, after feeling this way for some time, I made a little promise to myself. I decided that my social media ethos was not going to be one of perfection, and that I was going to try (as much as I possibly could) to forget about the numbers. You see, I never wanted to have the perfect, pristine-looking, white-washed online presence, without so much as a hair out of place. Thats not who I am, and that’s not what I want my followers to see. I’d rather smile than pout. I’d rather be seen as a girl that people can relate to, than a girl to be envious of.
As soon as I lifted that pressure off myself, it made my daily social media posting SO much more enjoyable, and what’s more is that I’ve even noticed a difference in my numbers growing because of it. So If I can offer you one little piece of advice with your own online life, it’s this: People respond to honesty, and showing your audience that you’re human every once in a while is only going to help build a real relationship with the people who follow you. Try to remember that It doesn’t have to look perfect. We aren’t, our lives aren’t, and when you stop worrying about the “likes”, it starts to feel good again.
Yesterday, the Dove Self-esteem Project was launched, and is the global sponsor of the Women in the World Summit in London (which runs today and tomorrow) and the exclusive sponsor of the new girl-focused platform, ‘Generation Girl’. Together, Dove’s ambition is to help inspire and encourage young women and girls to recognise their potential and pursue excellence by showcasing real role models for real girls. As you can imagine, this is one message I was more than happy to get behind. Essentially, this campaign’s role is to inspire girls to realise the only ‘like’ that counts is their own. And isn’t that what’s really important after all?
I hope you enjoyed this more personal post, and for more information you can follow Dove on Twitter or visit www.selfesteem.dove.com to get involved in the campaign.
Hoping you all have a great weekend!